Ideas #1: How to Come Up With Lots of Great Ideas


Image from Flickr by adihrespati


I wonder at what point in time you are planning on explaining to your readers how it is that you manage to come up with so many bright ideas. It seems like your mind works like a computer and you can fire off ideas with the speed of a bullet.

(Archan Mehta, in a comment on Copywriting Essentials from A to Z, Copyblogger)

I’ve been guest posting a lot over recent weeks, and you might well have seen my name popping up around the blogosphere. Archan’s not the only person to wonder how I do it.

In fact, this is a question which comes up again and again in the writing world, and I imagine that every prolific writer gets asked the same thing: How do you come up with so many great ideas? (And how can I do the same?)

To me, ideas are like a spark, formed by the friction between two things:

  • The external world
  • Your internal world

The external world can give you a starting point for an idea. You might read a book that you love – or hate. You might overhear a conversation. You might see something which captivates you – or which scares you. Something tragic or wonderful might happen to you.

That’s not quite enough, though. The idea itself doesn’t come from somewhere in the world – even though writers are often asked “where do you get your ideas from?” The idea comes from you: your memories, your thoughts, your insights, your fears and hopes and dreams and loves.

Two writers can look at the same painting, or hear the same piece of music, and create pieces of writing that contain completely different ideas. Those ideas won’t necessarily have an obvious connection to the external stimulus. I’m sure you’ve had the experience of following a train of thought, where one thing in the external world makes you think of something else, then something else, until you wonder hang on, how did I get to here?

You’re Creative Too

I firmly believe that we are all creative people. However uncreative your life or job might be, you’ve got the capacity in you to come up with wild and wonderful ideas, and to bring those ideas into life.

Maybe you wouldn’t describe yourself as “creative”. That’s okay – I don’t describe myself that way either. (I think “writer” covers me pretty well.)

The important thing is that you can come up with ideas, lots of them, if you want to.

Before I give you some techniques for quick idea-generation, there are a couple of things which you need to know not to do:

#1: Don’t Judge Your Ideas

I’m sure you’ve had ideas which have made you think that’s stupid.

As soon as you start judging your ideas, you make it harder to come up with more. If you’re saying “nope … no … stupid … rubbish …” to your ideas, you’re going to end up stopping trying altogether.

I’ll let you into a secret. I use around a quarter of the ideas which I come up with. The rest, for one reason or another, aren’t quite right for me. You might think that sounds horribly inefficient – but it’s only by coming up with the ideas which I don’t use that I can come up with the ones I do use.

#2: Don’t Wait for Lightning to Strike

Sometimes, an idea will suddenly appear out of nowhere.

More often, though, you’ll find yourself coming up with ideas when you deliberately sit down to do so – or when you’re mulling something over while going about your day.

Inspiration rarely comes as a bolt from the heavens. Several of my recent posts – including Eight Secrets Which Writers Won’t Tell You and How to Write Thousands of Words Every Single Week – were example ideas that I came up with while drafting material for my next ecourse.

So, with those two out the way, let’s get on with some idea generation:

Three Simple Ways to Come Up With Ideas

There’s no “right” way to create ideas, and different writers will have different techniques. Having said that, these are three techniques which work for me and many others – they’re well worth trying.

#1: Write a List of Ideas

This is as simple as it gets, but also very effective.

When you’ve got a few minutes to spare, grab your notebook and start writing down ideas for a particular project. I often do this for guest posts, jotting down ideas for blogs like Problogger and Daily Blog Tips – and while I don’t use all the ideas, I always have a few good ones.

This technique is really effective if you aim for quantity and speed, rather than quality. You want to start tapping into your subconscious mind – rather than letting yourself self-censor your ideas.

Try it:

If you’re staring at a blank page, take the title of a popular book, blog post or article, and come up with several different versions of it.

You might want to start with just changing a word or two, and gradually work up to more diverse ideas.


I’m using the title “10 Effective Ways to Get More Blog Subscribers” from Copyblogger.

  • 10 Effective Ways to Get More Words Written
  • 10 Sure-Fire Ways to Improve Your Next Blog Post
  • 10 Simple Ways to Get More Money for Your Writing
  • 5 Easy Ways to Find Your Writing Voice

#2: Use Someone Else’s Words

I started this post with a quote from a comment by Archan. This isn’t the first post that’s been prompted by a comment, either; often readers will ask great questions or provoke ideas which I want to address.

You could use someone else’s words by:

  • Taking a quote from a book that you’re reading
  • Running a survey on your blog to ask readers what they’re struggling with
  • Finding two opposing points of view about a contentious issue
  • Writing down a snippet of overheard conversation

Any of these could spark off an idea.

Try it:

Read several blog posts in your area, or pick up a book or magazine. Is there anything which makes you want to explore a particular area? Is there anything which you totally disagree with? What questions does the material provoke?


I’ve just grabbed the top book off the stack teetering near my desk – Michael Bungay Stanier’s Do More Great Work. This is aimed mainly at employees, so brings up ideas for me like:

  • What’s the distinction between “good work” and “great work” for an entrepreneurial writer?
  • Can fiction be someone’s “great work”?

#3: Find a Gap

If you’re writing with a particular market in mind – like a magazine or a blog – then a great place to look for ideas is by finding the gaps.

What topics hasn’t that magazine covered recently, or at all?

What categories are looking pretty thin on that blog?

You may well have expertise in a particular area which you could use to help plug that gap. (Or even if you don’t, you might be interested in researching it.)

Try it:

Pick a blog or magazine. Read through the recent articles, and look out for anything which hasn’t been done – or anything which you could bring a new angle to.


Here on Aliventures, there are quite a few areas I’ve not covered recently or in much depth:

  • Writing fiction, specifically
  • Writing poetry (I’m no poet – but this could be an interesting subject to tackle)
  • Pitching to editors


Ideas are plentiful. You can’t “run out” of them. In fact, the more ideas you come up with, the easier it gets – because one idea often sparks off several more.

You can find the next part here: Ideas #2: How to Choose and Develop a Great Idea

So you don’t miss out on anything, I highly recommend getting new posts to your RSS reader or to your inbox (pop your address in the box below):

Enter your email address: 


Thanks for commenting! I read all comments, and reply to as many as I can. Please keep the discussion constructive and friendly. Thank you!

18 thoughts on “Ideas #1: How to Come Up With Lots of Great Ideas

  1. Ali,

    Thanks for sharing. I think this is a top-notch post: value-added, useful, down-to-earth and you cut to the chase.

    If a person is interested in developing “ideational fluency,” I would recommend the following:

    Try to be a voracious reader
    Cultivate hobbies and interests
    Talk to people from different backgrounds and cultures
    Brainstorm (generative thinking)
    Focus on your niche without being restricted by it.
    Step out of your comfort zone every once in a while.
    Travel: it will give you new insights and angles.

    Try to be fully engaged with life. Your subconscious mind will then engage with “associative thinking.” It will make associations between seemingly disparate elements or variables and create a new idea or result into a new picture. This has happed to me several times.

    My conscious mind shuts off when I am dwelling on a problem. I just cannot find a solution. Then, I go out for a walk in the outdoors: lo and behold, I am able to find a solution. And it appears suddenly, out of nowhere. At such times, your mind is an antenna that receives signals from a mysterious source. Many people have reported similar experiences. So, you have made an excellent point about the subsconscious mind. Cheers.

    • Thanks Archan – fantastic tips there, and I completely agree with them. And thanks for being the inspiration behind this post, too!

    • Thanks Ariana! I agree — it’s best to turn that internal editor off when you’re generating ideas.

  2. Great post Ali!

    I get great ideas all the time, sometimes it’s just a headline, sometimes a quote, sometimes a cool business idea, I got lots of ’em.

    Sometimes I imagine them as butterflies hovering above my head, some stick around for a while, and some are fleeting. I sometimes say to myself, that’s a great idea I’ll write it down later…and then later I forget what the great idea was.

    I wish I had a net to capture all those elusive thoughts and ideas, so my advice is…

    Always have a capture device, and the tools you need to capture the idea or thought

    1. Always carry a writing device, a pen, pencil (I carry a couple)
    2. Always carry a capturing device a notepad, iphone, text to yourself, write on the back of a receipt
    3. Always carry a highlighter to highlight anything you read in a newspaper article or book

    I think I’ll turn this into a blog post on my own blog, what a great idea!
    Zac’s last blog post ..One Of The Best Self-Help Books Ever!

    • I love the butterflies image … and your advice on carrying a “net” 🙂 I try to keep a pen and small notebook with me whenever I’m out (and I’ve been known to jot ideas on all sorts of things around the house…)

  3. Thanks for this post! I don’t have trouble coming up with ideas; it is more about whether the idea is actually good or not and whether it fits within my blog niche. Guess I need to work on #1 and not judge my ideas! 🙂

    • I think that the idea generating comes first – then the idea assessing! Maybe I’ll cover that in the next post…

  4. Ali:
    I am always blog hopping and come across a lot of your stuff. I agree with Archan that you seem to have an endless stream of great ideas 🙂 Thanks for sharing what works for you. I thought this was a great post and definitely plan to put many of these things to work.

  5. Problem-what happens if a great idea comes to me right when I’m about to fall asleep and my notebook isn’t at my bedside? Most of the time, I’m too tired to get up and walk to the next room, I’m lazy like that when I’m tired. and when I wake up, most of the time, the idea is gone, but I’ve got a shadow of what it used to be. And I carry around my journal most everywhere, leaving it at random spots around the house, so it’s not garunteed to be where I want it, I always find it though…so any suggestions? Thanks for the tips, now I’m really gonna carry my notebook around everywhere.

    • Keep your notebook by your bed? 😉 (Maybe have a small, spare notebook that you keep in your bedroom.) For the sake of your sleep, it’s probably not a great idea to get up and start wandering the house looking for your notebook, so I don’t think you’re being lazy!

      Be warned, though … sometimes I think I have great ideas in the middle of the night, and in the cold rational light of day, they’re … well, not so great as I thought 😉

  6. Strangely, new ideas pop out when I’m not thinking what to write next, and I quickly note it down on paper or in my head so I don’t forget! It’s great to get ideas, but that’s just half the fun — writing with your idea, before it runs off is another important step.

Comments are closed.