Everything You Need to Know About Writing Brilliant Blog Posts


Over the last eight years, I’ve written hundreds (probably thousands!) of blog posts for dozens of different blogs.

I’ve also written quite a bit about blogging. Today, I wanted to share five of my favourite pieces about blogging, all published here on Aliventures over the past couple of years:

Should Your Blog Have a Narrow or Broad Topic?

When I got into blogging ten years ago (yikes), the prevailing advice was to “choose a niche”. Since then, many bloggers have realised that picking a very narrow topic can become limiting. So how can you strike a balance between staying focused and yet giving yourself enough space to explore a range of interesting ideas? This post takes a look at how to decide what your blog will be about … and how it’ll be distinguished from lots of other blogs that cover similar topics.

Seven Great Sources of New Ideas for Your Blog

All bloggers sometimes struggle to come up with ideas – especially if they’ve been blogging for a while. In this post, I take you through seven great ways to come up with blogging inspiration … from thinking like a beginner to borrowing a title idea from someone else.

How to Blog Consistently and Build Your Audience: Eight Simple Steps

If you find that weeks or even months go by without you publishing any posts on your blog, then it’s important to get into a good blogging routine. This post explains how you can do that, by taking little steps (like figuring out a time slot for writing posts, and coming up with a publication schedule) – with plenty of examples along the way.

Seven Ways to Start a Blog Post … and Seven Ways to Finish It

The beginnings and endings of blog posts are crucial but they can be tricky to get right, so it’s good to have a few tricks up your sleeve. Here, I give you a list of easy ways to start and end your post … each with an example from a different blogger’s work, so you can see exactly how they work in practice.

Three Different Ways to Approach Blogging as a Novelist [With Examples]

Do you need to blog to promote your novels? Different people have different takes on this one – and if you do decide to have a blog, there are several ways you could approach it. In this post, I go through three examples of different writers’ blogs so you can figure out what might suit you (and your books) best.


Good luck with your blogging!

Are you missing out on the Aliventures newsletter? It comes out by email every Thursday, and includes a short article about writing or blogging, plus updates on anything new I’ve got for you! It’s completely free, and newsletter members get access to a little library of mini-ebooks, including Ten Powerful Ways to Make Your Blog Posts Stronger and Ten Easy Ways to Attract Readers to Your Blog … and Keep Them There. Find out all the details and join here.

Thanks for commenting! I read all comments, and reply to as many as I can. Please keep the discussion constructive and friendly. Thank you!

10 thoughts on “Everything You Need to Know About Writing Brilliant Blog Posts

    • Thanks Ingmar, glad you found this helpful! I like your suggestion of linking two unlikely subjects — that can sometimes result in a really interesting and creative post.

  1. Hi Ali, Thanks for the effort you did to write this worth reading blog post. You have mentioned that start and ending are the most important part of any post. Kindly can you through some more light over that.
    Thank you

    • Thanks Sara!

      The start of your post is really important because it needs to hook the reader and convince them to read on. It also needs to set up what’s to come (e.g. you can’t have an introduction that promises a lot unless your post will actually deliver on those promises, otherwise readers will feel cheated).

      The ending is really important too because it’s your chance to make an impact on the reader: you might want to think about the message or key point you want them to remember. It’s a great place to put a “call to action” where you prompt readers to do something — like leave a comment, or check out one of your products / services.

  2. Hello Ali,

    Thank you for this useful post. You put together a lot of great resources. Blogging is one of my passions and it’s always good to have someone on the other side who understands the process well. To me, the top thing to do is to write no matter what. It’s easy to get lost by doing small improvements and tinkering with the code. Writing is the top 1 thing which leads to success. Let’s go do it! Thanks for the inspiration!
    Rafal’s last blog post ..20 Essay Writing Tips

    • Thanks Rafal! And good point about just writing — there are so many aspects to blogging that sometimes the writing itself can get a bit crowded out, can’t it?!

      Glad you enjoyed the post. 🙂

  3. I have been blogging since 2013 and I’m not an author. I just blog for entertaining and keep my mind free of depression. When I start my blog I was taking a blogging class and I created it without giving too much taught. I will like to make changes and one of them would be my URL. Can I do it without having any problems with losing readers? Also would like to change the name of the blog. What do you suggest? Thank you~ Margret

    • Sorry for the slow reply, Margaret! It’s definitely possible to change your URL and the name of the blog, and there are various options you could use to keep as many of your readers as possible (e.g. redirecting the old URL to the new one, using a 301 redirect).

      Ultimately, if you don’t feel like your blog’s name and URL are a good fit, change it. You might find you lose some readers in the change over … but even if you do, those readers might have wandered off anyway! You’ll also hopefully feel inspired and enthused to keep blogging, and your new name/URL might be more appealing to potential future readers, too. Best of luck with the change!

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