(Photo by Antonina, a fantastic London contemporary portrait photographer)
Updated October 2014.
It’s over six years since I left my day job.
Ever since then, I’ve been supporting myself through writing. It’s my dream career – and I love being able to set my own hours, work from home, and have a huge amount of flexibility and freedom.
I haven’t written much here on Aliventures about how exactly I actually make money. Maybe you suspect that there’s some amazing secret skill involved, or some sort of dark art.
But there really isn’t. Turning words into money might sound like spinning straw into gold … but it’s a darn sight easier.
And … if you want to … there’s no reason why you can’t do exactly the same as me.
In short, I have a bunch of different revenue streams that bring in cash every month. I’m going to explain the basics of each, and provide some links to places where you can get further information or try these methods out for yourself.
I’ll start with the ones that were easiest to get going with, and work up to the methods that take a bit more time…
#1: Paid Writing for Blogs (2008 onwards)
(One of my posts on DailyWritingTips – you can read it here.)
At first, my family and friends found it quite weird that I could get paid to write for blogs, and even six years on, a lot of people are surprised that paid blogging exists. It’s no big mystery, though. Like magazine and newspapers, blogs need regular content. Many generate revenue through advertising, and they need a constant stream of new articles to bring in readers.
Writing for blogs typically means:
- Regular work – often writing one or more posts every week
- Flexibility over what you write about – most of the time, I’ve chosen my own topics
- Quick payments, usually via PayPal
- The chance to get your work in front of tens of thousands of people
How much does paid blogging make?
I’ve been paid anything from $20 – $100 per post, depending on the length and complexity. Around $50 for a 750 word post is a good rate.
Magazines often pay more per word – but they’ll also have longer turn-arounds, and higher requirements.
When I write paid blog posts, I usually make $60-$70/hour. (Including admin time.) I write fast!
How to Blog: Blogging Tips for Beginners – a great listing of articles on ProBlogger. If you’re totally new to blogging, start here.
Freelance Writing Jobs – lots of writing gigs, including blogging ones, posted daily.
The Blogger’s Guide to Freelancing – I wrote a whole ebook about making money as a paid blogger. It’ll teach you everything I’ve learnt in my years of writing for blogs.
#2: Website Advertising (2008 onwards)
(An ad on The Office Diet.)
In November 2008, I got my very first Google Adsense cheque, for a whopping $100 or so. Nowadays, most of my advertising income is from people who pay to have a link or banner ad up on my site.
I don’t run much advertising here on Aliventures, and I try to keep it unobtrusive. Most of my advertising revenue is from a couple of dormant blogs: The Office Diet and Alpha Student. I wrote a lot of content for those sites five+ years ago, and I’m reaping the benefits every month.
How much do ads make?
This varies hugely depending on how big your site is. In the last few years, due to some Google changes, I’ve found companies aren’t willing to pay so much as they once did, and unless you have a lot of traffic to your site, you’ll probably want to combine this with other methods.
Advertising is a long-term strategy. It took me eleven months to get that first Google Adsense cheque – but since then, the time that I invested on writing content has really paid off. If you’re a fast writer, and if you’re willing to put in the work to build a popular website, then you may well be able to make good advertising revenue.
Google AdSense – this is a good place to start, though as your site grows, you’ll want to look at approaching advertisers direct.
13 Ways for Bloggers to Make Money with Advertising – some good ideas with clear explanations from “ProBlogger” Darren Rowse
#3: Affiliate Promotions (2009 onwards)
(From my review of Joanna Penn’s Business for Authors.)
A small proportion of my income comes from affiliate sales. When I write a review of a product, I normally link to it with a special URL that lets me get commission on any sales that I make.
This is one of my smallest revenue streams, largely because I don’t review books and products all that often, and I don’t like to be pushy about them.Whenever I use an affiliate link, it’s for a product that I own and that I like – I’ll only promote things that I’m happy to be associated with.
How much do affiliate promotions make?
On independently sold ebooks (ie. not through Amazon or other retailers) and other digital products, many authors/creators will pay 50% commission. With products on Amazon, you’ll normally get 5-6% commission.
Obviously, you’re more likely to make sales if (a) you have a big audience and (b) the book or product is very on-topic for your audience.
The Ultimate Guide to Making Money with the Amazon Affiliate Program – an in-depth post on ProBlogger about Amazon specifically, but with plenty of advice that applies to any affiliate endeavours
Blogger’s Guides affiliate program – my own affiliate program, if you’re interested in spreading the word about my Blogger’s Guides. It has step-by-step instructions to get you started.
#4: Coaching (2010 – 2012)
For a long time, coaching wasn’t on my radar. But after I was asked if I offered mentoring, and after several friends had turned to me for help with blog posts or sales pages, I realised that there was definitely a demand out there for writing coaching.
All through my teens and my twenties, I’ve been involved in workshops with other writers, so I’m used to giving feedback and I know what sorts of issues to watch out for. I also really enjoy working with people on their writing, so it was quickly obvious that coaching was a good fit! I’ve also got a degree in English and a Masters in Creative Writing, which means that I usually know what I’m talking about…
I started out by working with a few people for free, until I was confident in charging for my coaching, then worked one-on-one with paying clients over Skype. Almost every client I worked with booked multiple sessions.
(It’s worth noting that, if you do want to do anything similar, you can use Skype to call landlines and mobiles. This is much cheaper for international calls than using your phone!)
Although I loved coaching, there were a couple of key reasons why I stopped offering it in 2012:
- I was pregnant with my daughter Kitty (now a strapping toddler), and I guessed (rightly!) that once she came along, it would be tricky to schedule a lot of calls around her.
- Many of the writers I wanted to help – those near the start of their writing career – simply couldn’t afford my coaching rate.
How much does coaching make?
I started at $79 for an hour-long session, then charged $79 for an 45 minute coaching session. I usually spent around half an hour preparing for each session, reading the client’s work.
The price of coaching can vary enormously, and my prices were definitely on the low end. I’ve seen some business coaches charge $500/hour or more. If you’ve got expertise in a particular area, coaching can be a great way to bring in a solid income with just a handful of clients.
Coach the Life Coach – a blog from Tim Brownson with lots of great advice on life coaching (though much of this would be helpful for any sort of coaching you might think about offering)
Which Coaching Model Makes More Money? – by Naomi Dunford. This post takes a look at different coaching models, including one-on-one, and explains some of the pros and cons of each.
#5: Ebook Sales (2009 onwards)
(The Blogger’s Guides.)
I make considerably more money selling my own ebooks than promoting other people’s. I brought out my very first paid ebook in 2008 (it was okay, all things considered!) and since then, I’ve created several more. The ones that have sold best are my four (so far!) Blogger’s Guides:
- The Blogger’s Guide to Freelancing
- The Blogger’s Guide to Effective Writing
- The Blogger’s Guide to Irresistible Ebooks
- The Blogger’s Guide to Loyal Readers
I really enjoy writing ebooks, because they give me a chance to work on an extended project (the Blogger’s Guides are all over 20,000 words long) and because they’re affordable for people who might not be able to pay for my coaching or for an ecourse.
How much do ebooks make?
If you’re writing business-related ebooks (rather than novels or popular non-fiction) then you can charge almost any amount that your audience will pay. A few years ago, it wasn’t uncommon to find ebooks that cost $97 or even more.
These days, with the rise in popularity of e-readers like the Kindle, people are getting used to cheap ebooks. You can still position yours as a premium product, especially if it contains specialist information and includes bonuses like audio interviews or video tutorials. Anything from $10 – $50 could work, depending on the length of your ebook and what your topic is.
As to how many you’ll sell … that depends on how large and responsive your audience is. I sometimes guest post on much bigger blogs (like ProBlogger and Copyblogger) to get my ebooks in front of more people.
How My Ebook Paid for South by South West – in Just Two Months – a post of mine on ProBlogger, which I wrote after the launch of The Blogger’s Guide to Effective Writing. (In case you’ve not heard of it before, South by South West in Austin, Texas incorporates a geeky “interactive” conference that draws in bloggers from all over the world.)
e-junkie – this is the site that I use for my ebooks. It hosts the files, provides an affiliate program so people can sign up as affiliates for your ebooks, keeps track of sales, and so on. It’s very cheap, starting at just $5/month.
#6: Running Ecourses (2011 onwards)
(You can join the On Track ecourse for free, here.)
When I started out with ecourses, I first ran them through email, then through a membership site where members could login for the latest modules. (I prefer the membership site route, because it means that if I add or update course materials, everyone has access to the latest versions – including members who took the course a year or two before.)
Today, my active ecourses include:
- Blog On, an eight-week course for bloggers who’ve got their blog online but want some help crafting great posts and pages. (Currently only available to Writers’ Huddle members.)
- On Track, a seven-week course for any writer who’s stalled on a big project. (Currently completely free, and comes with a bonus ebook, Seven Pillars of Great Writing.)
- Ecourses are a great way to have some small-group interaction with people who don’t want or can’t afford one-to-one coaching.
- They’re incredibly fun – I get to see members cheering one another on, conquering new challenges, and so on.
- When I run courses live, with a group, they take up a lot of energy and time. It’s not just a case of writing the materials – I’m showing up to answer questions, to encourage people and so on. There’s also a lot more admin involved.
- With membership site software (I use Digital Access Pass), it’s easy to set up an ecourse to run automatically when a new member joins: this is what happens for On Track. Members get a new module ever seven days, and can join at any time.
If you’re working on your first product, I’d suggest tackling an ebook before an ecourse: you’ll find that the skills (and customer base) you develop while writing an ebook will help a lot when you tackle a full course.
How much do ecourses make?
When I first ran both On Track and Blog On, I priced low – but I figured that was only fair, as my first groups of members were acting as my willing guinea-pigs! These days, Blog On is included as part of Writers’ Huddle (see #7), which costs members $19.99/month, and On Track is free.
More generally, ecourses can cost almost anything, from a few dollars up to a few thousand. Some huge courses like Teaching Sells go for $2,000+. How much you charge depends on the value of the course to your audience, the format of the course (video tends to sell for more than text), and the amount of support you offer, by email or through forums.
A good place to start is at $40 – $100 per member for a six – eight week ecourse. You’ll also want to look around at similar courses to see what other people charge.
9 Steps to Creating a Successful e-Course – great advice on putting together and structuring an ecourse from Jen Louden, guest posting on ProBlogger
How to Create a Self-Paced Email Course – this is a step-by-step guide to the technical side of setting up an ecourse using an email autoresponder, from Smashing Magazine
#7: Running a Membership Site (2012 onwards)
(From Writers’ Huddle.)
At the start of 2012, I launched my first fully-fledged membership site, Writers’ Huddle, a community / teaching site for writers. Of everything I’ve created, this has been one of my absolute favourites. It’s been great to get to see members flourish and succeed in their writing goals, and (on a rather more mercenary note), I’ve enjoyed having some regular monthly income.
If you’ve not come across the idea of membership sites before, they’re simply sites where people pay a monthly fee for as long as they want to remain members. Of course, you can use the same software to deliver something a bit different (e.g. a course with a one-off membership fee, or a course that people pay for over several months).
I’d definitely recommend joining at least one membership site before launching your own, so you can figure out what works well and what could be tweaked. I was a member of Copyblogger’s Third Tribe for a couple of years (their new membership site is Authority). You’ll want to think about:
What content will you be providing on a monthly basis? I offer video or audio seminars, with an edited transcript plus a worksheet, and occasionally add in extras like “Challenges” (run through the forums) and ecourses of varying lengths.
How much will you charge each month? Keep in mind that committing to a monthly fee, even if there’s an option to cancel at any time, can be off-putting to potential customers. You want to keep the fee low enough that they won’t immediately cancel if they have a busy month or two and don’t manage to login. However, you’ll also need to consider how much time you’ll need to put in for each new member: e.g. helping them with any technical issues, responding to questions in your forums (if you have them) and so on.
Whether you’ll be permanently open for new members, or whether you’ll only open up at certain times of year. Either approach could be successful: I’ve tried both with Writers’ Huddle, and right now, my feeling is that opening up periodically is better than taking new members at any time. (It cuts down on admin, and makes it easier to launch new courses etc … plus having a deadline gets people to make up their minds about joining!)
How much do membership sites make?
This obviously depends on (a) what you charge per member and (b) how many members you have. You might decide to create a small, exclusive site with a limit of 20 members … but if you’re charging $199/month per member, you’d make almost $4,000 per month. Right now, I charge $19.99 per member for Writers’ Huddle.
I’d suggest launching at a slightly lower price than the one you plan to stick with, so that trail-blazing early members can get locked in at a great rate for as long as they stick around. This lets you get a good core of members to begin with, which is a big help if you’ve got forums or other interactive elements. It also allows you to get feedback and improve your site before raising the price.
7 Tips for Creating and Running Your First Membership Site – my post on Copyblogger that offer some key tips I’ve learned from running Writers’ Huddle
Digital Access Pass – this is the software I use to run Writers’ Huddle, and I’ve been pretty happy with it
I’m hoping this has given you a clearer idea of how I actually make money from my writing, and I also hope I’ve inspired you to try out some entrepreneurial routes yourself. (If you do, email me, or leave a comment, to let me know.)
Join On Track and Get Your Writing Project Going
Of course, one of the challenges of making money from writing, especially if you’re launching a product like an ebook, ecourse or membership site, is actually finding the time and motivation to get it finished. Perhaps you already have an ebook underway, or you know the next step is to blog more regularly, but you’re struggling to manage that. I created On Track to help you get moving again, whatever stage you’re at.
You can find out more (and join, completely free) by heading to the On Track page here.