freelance Confidence

Six week course, runs Mon 1st Apr – Sun 12th May

Freelance Confidence is aimed at freelancers who want to get more clients, market themselves more confidently, or take their freelancing further.

It costs $90 for the full six week course. You can take the course as many times as you like at no extra charge.

freelance Confidence

Grow Your Freelancing Business … In Just Six Weeks

Freelance Confidence is an online course aimed at both new and established freelancers who want to make more money and take their freelancing further.

The modules cover, step by step, how to grow your freelancing business, whether you’re just starting out and finding your first clients, or whether you’ve been freelancing for months or even years already.

If you’ve taken my Start Freelancing course, you’ll find that Freelance Confidence follows on from that (with a bit of recapping in the first week to make sure everyone’s up to speed).

Freelance Confidence costs just $90 for the full six week course, plus four bonus weeks of support after the course ends. You can either pay the full $90 upfront, or you can pay $15/week for six weeks.

Six Weekly Modules

Module #1: Getting Experience and Building Your Portfolio

This module covers:

  • How to build up your writing experience and freelancing portfolio
  • Key signs that you might need more experience before you can take your next steps with freelancing
  • Whether credentials and qualifications matter in freelancing (and how to use them if you have them)

Module #2: Pitching Yourself to Publications and Clients … Confidently

This module covers:

  • Where to look online for plenty of freelancing opportunities (and how to sort the good from the bad)
  • How to write great applications to freelancing jobs that you’ve seen advertised
  • How to craft a great job application or a great pitch to a publication, with multiple examples of each

Module #3: Keeping Your Freelancing Life Organised and On Track

This module covers:

  • How to keep track of your pitches and applications (and how to follow up)
  • How to track the work you do so you can invoice for it easily and promptly
  • Ways to stay on top of different tasks (and deadlines!) for different clients

Module #4: Marketing Yourself as a Freelancer (Without Being Pushy)

This module covers:

  • Why marketing yourself is important – and how to do it without feeling uncomfortable
  • How to market yourself as a freelancer using your website itself
  • How to encourage existing clients to refer you to people they know

Module #5: Reaching Financial Success as a Freelancer

This module covers:

  • How to keep things organised when it comes to payments
  • Why it’s important to keep a close eye on your expenses, especially in the early days
  • How to raise your rates regularly (and why it’s important that you do)

Module #6: Tackling (and Overcoming) Tricky Freelancing Issues

This module covers:

  • What to do if a client doesn’t pay and stops responding to you
  • How to respond if a client says they’re not happy with your work and they want revisions
  • How to handle things professionally if you’re going to miss (or have already missed) a deadline

What Past Course Members Say

It has been a rewarding experience for me, though challenging, as it’s all so new to me. The feedback has really helped me personally. As far as course content – it’s brilliant what ever stage people are at and it’s good to be accountable as it keeps us working.

You are always there for support, even by email and you have been a great help to me personally – especially when I was pulling my hair out over WP etc … you Ali Luke are a special person!

Angela Linney

Blog On (Spring 2018) member
This was a really valuable (and extremely timely) course for me. It gave me the push to finish setting up my freelance business, as well as guiding me through the setup in a way that wasn’t overwhelming (I get overwhelmed pretty easily) and provided key info I really needed, especially the tax and payment information. These were my major roadblocks to opening for booking, and as soon as I (finally) set my prices, I’ll be completely ready to open for business.

I also appreciated how friendly the group was, how responsive Ali was to messages, and how low pressure this was while still being everything I needed.

Selina Drag

Start Freelancing member (you can see her website here)

What You’ll Get

Weekly Emails

You’ll receive an email every Monday, with a short introduction to that week’s module, and a link to download the module itself. (I also include the links to previous modules, in case you’ve misplaced them.)

Every Friday, I send a quick reminder email, with the module link again. If you want, you can reply to any of the course emails to ask questions: replies come straight to me at


Written Modules

All core materials are written, so you work through them as quickly or slowly as you like. You can download them onto multiple computers or devices, or even print them out to work through.

Occasionally, I’ll include screenshots or images (e.g. when annotating an email pitch to an editor, to show you how it’s put together).

Facebook Group

Our private Facebook group is a great place to get help and support from me and from fellow members. It’s also where you can “check in” each week to earn reward stamps. More on that below…

Get the Most out of the Course

Your Facebook Group: Get Help and Support During and After the Course

Each course has a Facebook group where you can meet other members of the course — and where you can ask any questions you want.

This is a private, members-only group, so no-one will see your posts except the people taking the course alongside you.

After the course is over, I’ll be around in the Facebook group to support you for the next four weeks. After that, you’re still welcome to use the group to stay in touch with fellow members of the course. Of course, you can leave the group at any time and still have full access to the course itself.

(If you don’t use Facebook or prefer not to join the group, you’re also welcome to email me questions at any time.)

About Ali

I’ve been freelancing since the start of 2008. In the eleven years since then, I’ve used freelancing to support myself at different stages of my career and life: I freelanced around a full-time job in the first half of 2008; I freelanced part-time while studying for my MA in Creative & Life Writing from Sept 2008 – Sept 2010; I freelanced full time for a couple of years … and now I fit freelancing around my family (my daughter was born in March 2013 and my son in December 2014). After cutting back on freelancing for a few years, I’ve taken on quite a few new gigs since late 2018, as my son is now in nursery school for most of the week!

Whatever your own circumstances, and whatever you want to get out of freelancing, I’d be delighted to be part of your journey. I hope Freelance Confidence will let you go further with your freelancing, whether that means making it a full time career or simply a well-paying side gig. I’ll be here to help you every step of the way.

Join Now

Sign up now at just $90 for the full course (six modules across six weeks, plus a further four weeks of help and support).

You can either pay the full $90 immediately, or you can pay $15/week for six weeks: it’s up to you.

You’ll receive your Welcome pack straight away, so you can join the Freelance Confidence Facebook group and start getting to know fellow members who’ll be taking the course alongside you.

Payment Questions

What if I Change My Mind About the Course?

I know it can be tricky to decide whether a course is going to be the right one for you.

With all of my courses, I offer a full money-back guarantee. If you join and later decide the course isn’t for you, just let me know any time within the six weeks of the course, and I’ll be very happy to refund you in full.

How Do I Pay for the Course?

Just click the “Join Now” button above and you’ll see the option to pay either as a single instalment of $90, or as six weekly instalments of $15.

All payments are taken via PayPal.

Whichever option you choose, should see the option to pay with a credit/debit card, which you can use if you don’t have a PayPal account. (I never see your credit/debit card information or any other details; PayPal just sends me the money!) If you’re having problems or need a different way to pay, please drop me an email ( so we can work something out.

Do You Offer Any Discounts?

If you’re under 18, or in full-time education, please contact me rather than paying full-price as I normally have a few places on each course set aside at a lower rate. (You don’t need to provide proof of your age / student status; I’ll trust you!)

If you have a reward card from a previous course and would like to use it for a discount on this one, please contact me and I’ll send you a special payment link.

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