Start freelancing

Six week course, runs Mon 4th Nov – Sun 15th Dec

Start Freelancing is a beginner-friendly, practical course that takes you step-by-step through the process of launching your freelancing career.

It costs $60 for the full six weeks plus four bonus weeks of free support after the end of the course.

Start freelancing

Get Your Freelancing Career Off the Ground … In Just Six Weeks

Start Freelancing is an online course aimed at writers who want to start making real money from their work.

The modules cover, step by step, everything you need to do to start freelancing: deciding what sort of writing (or editing) you’ll do, setting up a website and social media presence, gaining experience (and testimonials), finding clients, knowing what to charge, and more.

I first ran Start Freelancing as “Launch Your Freelancing Career” several years ago. Last year, I completely rewrote it to make sure it guides you step by step through what you need to do to start making money as a writer.

Start Freelancing costs just $60 for the full six week course, plus four bonus weeks of support after the course ends.

(If you took Start Freelancing last year, you’re welcome to take it again for just $20.)

Six Weekly Modules

Module #1: The Foundations of Your Freelancing Business

This module covers:

  • Looking at your freelancing goals – and figuring out what type of freelancing would suit you best
  • Whether you want to write or edit – with a look at the different advantages of each
  • Digging into your professional and personal experience to work out what topics you could freelance on

Module #2: Registering Your Domain and Social Profiles

This module covers:

  • Deciding whether you want to use your own name as your business name and domain name
  • Choosing a suffix for your website domain (.com, .net, etc)
  • Signing up for social media accounts: using Facebook, Twitter and LinkedIn

Module #3: Setting Up Your Website, Step by Step

This module covers:

  • What to include on your website … and what not to include
  • Setting up a simple one-page website vs setting up a multi-page, more complex website
  • Different options for getting your website online, depending on your needs and future goals

Module #4: Getting Great Experience … and Testimonials

This module covers:

  • Why testimonials are so important, and how you can start gathering them (including email templates to use)
  • Ways to get writing experience even if you’re starting from scratch – from local non-profits or personal contacts
  • How to link to and/or display your previously published pieces on your website

Module #5: What to Charge and How to Work

This module covers:

  • How to set your rates when you’re just starting out: key factors to take into consideration
  • Whether you should price on a project or hourly rate, and the pros and cons of each
  • Setting the parameters of your business – e.g. the hours you’ll work and how available you’ll be to clients

Module #6: Finding Writing Gigs and Pitching Editors

This module covers:

  • Handy websites for finding freelancing leads … and websites to avoid at all costs!
  • How to write a pitch to an editor (with templates and real-life examples)
  • Red flags that warn you if a freelance writing gig is a scam or not worth your time

What Past Course Members Say

It has been a rewarding experience for me, though challenging, as it’s all so new to me. The feedback has really helped me personally. As far as course content – it’s brilliant what ever stage people are at and it’s good to be accountable as it keeps us working. You are always there for support, even by email and you have been a great help to me personally – especially when I was pulling my hair out over WP etc … you Ali Luke are a special person!

Angela Linney

Blog On (Spring 2018) member

I’ve been a journalist for the past 15 years and while I’m quite disciplined when it comes to my work, I tend to procrastinate with regards to my personal writing projects. Joining the On Track Writing Course has kept me, well, on track! It has provided an easy writing structure that I can follow and made me more accountable. In fact, after I finished the two-month course, I managed to finish two pillar posts for my travel blog and the second draft for my thesis proposal.

Prime Sarmiento

On Track member

What You’ll Get

Weekly Emails

You’ll receive an email every Monday, with a short introduction to that week’s module, and a link to download the module itself. (I also include the links to previous modules, in case you’ve misplaced them.)

Every Friday, I send a quick reminder email, with the module link again. If you want, you can reply to any of the course emails to ask questions: replies come straight to me at


Written Modules

All core materials are written, so you work through them as quickly or slowly as you like. You can download them onto multiple computers or devices, or even print them out to work through.

Occasionally, I’ll include screenshots or images (e.g. when annotating an email pitch to an editor, to show you how it’s put together).

Facebook Group

Our private Facebook group is a great place to get help and support from me and from fellow members. It’s also where you can “check in” each week to earn reward stamps. More on that below…

Get the Most out of the Course

Your Facebook Group: Get Help and Support During and After the Course

Each course has a Facebook group where you can meet other members of the course — and where you can ask any questions you want.

This is a private, members-only group, so no-one will see your posts except the people taking the course alongside you.

After the course is over, I’ll be around in the Facebook group to support you for the next four weeks. After that, you’re still welcome to use the group to stay in touch with fellow members of the course. Of course, you can leave the group at any time and still have full access to the course itself.

(If you don’t use Facebook or prefer not to join the group, you’re also welcome to email me questions at any time.)

Your Reward Card: Get a Hefty Discount on Your Next Course

Although you get to keep all the course materials, so you can go at your own pace, you’ll get the best results if you stick with the group schedule and finish a module each week.

Each week, we have a “check in” topic on Facebook: all members are encouraged to post here once they’ve completed that week’s module. The deadline is the end of the Sunday (e.g. if a module comes out on Monday 4th November, the deadline for checking in is 11:59pm on Sunday 10th November).

If you check in before the module’s deadline, you get a stamp on your (virtual!) card. Each stamp equals 5% off a future course.

You can get a total of six stamps – so up to 30% off. This can be redeemed on any of my other online courses.

(If you don’t use Facebook, you’re welcome to check in for the module by emailing me, and I’ll email your stamped reward card to you.)

About Ali

I’ve been freelancing since the start of 2008. In the ten years since then, I’ve used freelancing to support myself at different stages of my career and life: I freelanced around a full-time job in the first half of 2008; I freelanced part-time while studying for my MA in Creative & Life Writing from September 2008 – September 2010; I freelanced full time for a couple of years … and now freelancing means I can schedule work around family life (my daughter was born in March 2013 and my son in December 2014).

Whatever your own circumstances, and whatever you want to get out of freelancing, I’d be delighted to be part of your journey. I hope Start Freelancing will let you turn your own freelancing dreams into reality: I’ll be helping you every step of the way.

Join Now

Sign up now at just $60 for the full course (six modules across six weeks, plus a further four weeks of help and support).

You’ll receive your Welcome pack straight away, so you can join the Start Freelancing Facebook group and start getting to know fellow members who’ll be taking the course alongside you.

If you took Start Freelancing last year, you can rejoin us for just $20.

Payment Questions

What if I Change My Mind About the Course?

I know it can be tricky to decide whether a course is going to be the right one for you.

With all of my courses, I offer a full money-back guarantee. If you join and later decide the course isn’t for you, just let me know any time within the six weeks of the course, and I’ll be very happy to refund you in full.

How Do I Pay for the Course?

Just click the “Join Now” button above and you’ll be directed to PayPal to pay. It’s fine if you don’t have a PayPal account: you should see the option to pay with a credit/debit card instead. (I never see your credit/debit card information or any other details; PayPal just sends me the money!)

If neither of those options work for you, please drop me an email ( so we can work something out.

Can I Pay in Instalments?

Yes! When you click to join, you’ll see the option to pay the whole course fee ($60) upfront, or as six weekly instalments of $10 each. You pay the same total either way.

Do You Offer Any Discounts?

If you took Start Freelancing last year, you can join us for just $20. I’ve lightly updated the course materials, but there’s no substantial new content, so I don’t want to charge you full price a second time! So if you want a refresher, or if you want to go through the course again with group support, do come and join us. You can even cash in your reward card from last time for a further discount, if you want … just let me know.

Important: If you simply want your course materials from last year and you’ve lost them, just email me and I’ll send those to you for free. 🙂

If you’re under 18, or in full-time education, please contact me rather than paying full-price as I normally have a few places on each course set aside at a lower rate. (You don’t need to provide proof of your age / student status; I’ll trust you!)

If you have a reward card from a previous course and would like to use it for a discount on this one, please contact me and I’ll send you a special payment link.

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